Mourne Dew Distillery are an award winning gin distillery located near the Mourne Mountains in Co. Down. In 2018 we were approached to launch and market their first product, The Kilbroney, a Premium Irish Gin. The brand strategy focussed on the inspiration of the gin ‘The very essence of the Mournes- dramatic, rugged & wild’. This was reflected in the photography and the creation of the strapline ‘The Mournes Distilled’. In addition to this we developed a house style influenced by Northern Irish transport posters from the 1930s. The overall strategy was to create ‘A sense of place’ to establish Mourne Dew as a market leader by using the unique selling point of the Mourne Mountains. We developed the brand and have since successfully marketed additional gins and poitins. This was implemented across a variety of different platforms both online and in print.