Lusty Beg is set amongst the beautiful lake-side woodlands in Fermanagh. It is a multi purpose resort which includes accommodation, a restaurant, a retreat spa, an activity centre, nature trail and fairy trail. We were tasked with redesigning and repositioning their brand to resonate more closely with their target audience. We developed a strong, versatile brand through tone of voice, typography and photography. This was implemented across a variety of platforms, from signage to social media content, ensuring that the brand message was consistent throughout.