Upon the recent acquisition of their new home, we met with Andrew to develop the brand for AM Hair. They had taken up the enviable challenge of renovating one of Belfast’s oldest bank buildings and felt they needed to also redevelop their brand. They needed a brand that could as easily sit at home with the high fashion of hair design and the strong industrial features of the building, where the brand would call home. With nods from the constructivism movement but with a modern approach we created a brand that is strong, yet elegant. It calls to attention, but also has the weight of experience. The brand was created to represent what the Andrew Mulvenna team stand for and how they continually set the standard for hair design in Northern Ireland, UK and beyond. Along with an extensive launch campaign, we continue to work with the team to develop their brand and message.