The Northern Whig has one of the most intriguing and fascinating histories as a building and institution in Belfast. From being named after a group of United Irishmen who met near by, being a famous gentleman's club to surviving the Blitz, the building has a deep and rich history that was a fantastic and layered basis to create their new identity.
From sourcing original maps of the area, using bespoke type and combining this with printed materials that best suit the look and feel of the venue it was one of our most immersive and rewarding projects to date.
Art directing and working with National Trust photographer Brian Rutledge we created a range of images to document the change in the venue and used these to roll out an extensive marketing campaign throughout Belfast and online.
We look forward to continuing our work with The Northern Whig in developing the artwork and accurately representing their dedication to the hospitality industry and the standard that they have set within the Cathedral Quarter in Belfast.
Food & drink photography: Brian Rutledge
Interior photography: Chris McCreedy Design